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Our clients are the global Fortune 1000 as well as Silicon Valley start ups, with many others in between across regions and segments. What they have in common is they are navigating major transformation with our help and expertise


"For several years our customer support and software development teams have been in conflict over the number of escalations from Tier I and II support to software development, causing significant anxiety, frustration, and mistrust between the two teams. Thanks to David’s help, we now have reduced the number of escalations to software development by 75%. This has increased the productivity significantly of both groups. By speaking with all the players involved and providing an accurate assessment of the underlying issues, and then designing and facilitating an offsite with follow-ups where everyone could really hear each other to develop impactful solutions that work for both sides, we now have the foundation for a much more productive and trusting relationships between the two groups."

--Jeff Woody, Vice President, Customer Success, Xylem


The urban legend and mythology surrounding corporate culture is staggering. Just getting to a coherent definition of culture is difficult. For too long the culture industry -- and it is an "industry" of consultants, media pundits and even some business schools -- have offered expedient answers based on convenience and commercial interests over actual sustainable solutions. We wade through the hype to present solutions and resources based on real science and in-depth research.

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Views & Reads:


Culture Logics Principal David White on corporate culture myths




Top 5 Reads that reframe popular misconceptions of corporate culture:

  1. Kronenfeld, D. (2018). Culture as system: How we know the meaning and significance of what we do and say. Abingdon: Routledge.

  2. Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning. Cambridge: Cambridge University Press.

  3. Harris, S. (1994). Organizational culture and individual sensemaking: A schema-based perspective. Organization Science, 1, 309–321.

  4. Descola, P. (2013). Beyond nature and culture. Chicago, IL: University of Chicago Press.

  5. Schein, E. (1992). Organizational culture and leadership (2nd Edition). San Francisco, CA: Jossey-Bass.

And because we can't keep to 5...

  1. Martin, J., & Frost, P. (2011). The organizational culture war games: A struggle for intellectual dominance. In: M. Godwin, & J. Hoffer Gittell (Eds.), Sociology of organizations: Structures and relationships (pp. 559–621). Thousand Oaks, CA: Sage. Retrieved from:

  2. White, D. G. (2020). Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs about Culture and Culture Change and Its Impact on Leaders and Change Agents. New York, NY: Routledge, CRC Press.

  3. Leonardi, P. (2011). Innovation blindness: Culture, frames and cross-boundary problem construction in the development of new technology concepts. Organization Science, 22, 347–369.

  4. White, D. G. (2017). Rethinking culture: Embodied cognition and the origin of culture in organizations, vol. 17. New York, NY: Routledge.

  5. Chatman, J., & Jehn, K. (1994). Assessing the relationship between industry characteristics and organizational culture: How different can you be? Academy of Management Journal, 37, 522–553. Retrieved from:

  6. Bennardo, G., & De Munck, V. C. (2014). Cultural models: Genesis, methods, and experiences. Oxford University Press.

  7. Levinson, S. C. (2006). Introduction: The evolution of culture in a microcosm. In: S.Levinson, & P. Jaisson (Eds.), Evolution and culture: A Fyssen Foundation symposium (pp. 1–41). Cambridge: MIT Press.

  8. Quinn, N. (2011). The history of the cultural models school reconsidered: A paradigm shift in cognitive anthropology. In: D. Kronenfeld, G. Bennardo, V. de Munck, & M. Fischer (Eds.), A companion to cognitive anthropology (pp. 30–46). Malden, MA: Wiley-Blackwell.

Top 7 Reads on Change and Change Leadership:

  1. Centola, D. (2018). The truth about behavioral change. Sloan Management Review. Retrieved from:

  2. Heifetz, R., Grashow, A., & Linsky, M. (2009). The practice of adaptive leadership: Tools,tactics for changing your organization and the world. Boston, MA: Harvard Business Press.

  3. Ogbonna, E., & Wilkinson, B. (2003). The false promise of organizational culture change: A case study of middle managers in grocery retailing. Journal of Management Studies, 40(5), 1151–1178.

  4. Pfeffer, J. (2015). Leadership BS: Fixing workplaces and careers one truth at a time. New York, NY: HarperCollins.

  5. Steele, F. I. (1972). Organizational Overlearning. Journal of Management Studies, 9(3), 303–313.

  6. White, D.G. (2022). Why Digital is So Hard for Industrials:

  7. White, D.G. (2022). Empowerment is not Culture Change: 

Top Reads on On Epistemic Problems Studying Culture and Change:

  1. Beuckelaer, A., Lievens, F., & Swinnen, G. (2007). Measurement equivalence in the conduct of a global organizational survey across countries in six cultural regions. Journal of Occupational and Organizational Psychology, 80(4), 575–600.

  2. Fleck, L. (1979). Genesis and development of a scientific fact  (Fred Bradley and ThaddeusTrenn, Trans.). Chicago, IL: University of Chicago Press. (Original work published 1935).

  3. Knorr-Cetina, K. (1999). Epistemic cultures: How the sciences make knowledge. Cambridge, MA: Harvard University Press.

  4. Ormerod, P. (2005). Why most things fail: Evolution, extinction, and economics. Hoboken, NJ: John Wiley Sons.

Top Reads on Embodied Cognition and Related Topics in Cognitive Science:

  1. Wehrs, D., Nalbantian, S., & Tucker, D. (Eds), (2023). Cultural memory: From the sciences to the humanities. New York: Routledge

  2. Boroditsky, L., & Ramscar, M. (2002). The roles of body and mind in abstract thought. Psychological Science, 13(2), 185–189.

  3. de Bruin, L. C., & K.stner, L. (2012). Dynamic embodied cognition. Phenomenology and the Cognitive Sciences, 11(4), 541–563.

  4. Dunbar, R. I. M. (2018). Network structure and social complexity in primates. BioRxiv, 354068.Retrieved from:

  5. Gallagher, S. (2005). How the body shapes the mind. New York, NY: Oxford University Press.

  6. Hutchins, E. (1995). Cognition in the wild. Cambridge, MA: MIT Press.

  7. Johnson, M. (1987). The body in the mind. Chicago, IL: University of Chicago Press.

  8. Lakoff, G., & Johnson, M. (1980. Reprinted 2003). Metaphors we live by. Chicago, IL: University of Chicago Press.

  9. Reber, A. S. (1989). Implicit learning and tacit knowledge. Journal of Experimental Psychology: General, 118(3), 219.

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